nike acg:

LET’S F*CKIN’ GORGE

THE BRIEF: Nike ACG is the main sponsor of the Gorge Waterfalls race, which means they’re responsible for setting the tone and bringing the hype come race day.
(well, all that plus a fat bag of cash)

THE ASK: Bring the feral, whimsical, gritty, and inspiring ACG voice to life within a caption for the kickoff post.

THE RESULT:
Major hype & follower growth.
75k before. 85k after.

why is this here?

  1. It’s one social post, I know. BUT, it was for my favorite client of all time.

  2. I wrote this caption way back in the pitch deck to win the business, and it made it through all 20+ rounds afterward with nary an edit.

  3. Some other third thing.